Automate WhatsApp outreach at scale
Webinar September 23rd | 7 PM CET, 10 AM PST
How to Wire Claude into an Outbound Engine. Built live with the lemlist MCP
Email connects. LinkedIn builds trust. WhatsApp pushes deals.
Add the world’s #1 messaging app in your outreach to re-engage leads & drive pipeline.
& 20,000+ other sales teams run their entire outbound in lemlist
Wait, WhatsApp in sales? Yep. 2B users. 98% opens. 30%+ replies.
Reduce no-shows
No WhatsApp step
30% of prospects ignore booked meetings.
With WhatsApp step
Reconfirm attendance with a simple WhatsApp nudge.
Check it out in practice!
Re-book meetings
No WhatsApp step
Chasing no-shows on 1 channel feels pushy.
With WhatsApp step
A casual WhatsApp ping makes rebooking easy and natural.
Cut post-demo silence
No WhatsApp step
Ghosting after an already done demo call stalls your deal.
With WhatsApp step
A friendly WhatsApp follow-up keeps the conversation alive.
Rebuild the connection
No WhatsApp step
Often inbox feels too crowded, and LinkedIn feels too formal.
With WhatsApp step
Quick WhatsApp congratulations make reconnecting effortless.
Re-engage past leads
No WhatsApp step
Old leads get lost in clutter, even as new opportunities.
With WhatsApp step
WhatsApp lets you resurface with timely updates and ensure replies.
It works really well for building a relationship. LinkedIn can feel very business-like, whereas WhatsApp is more about networking and relaxed conversations.
Alex Algret
CEO at Storytodoc
Make WhatsApp outreach safe, scalable, & personal with lemlist.
Get the right WhatsApp numbers
lemlist’s waterfall enrichment finds phone numbers from the best providers, so your messages get through.
Pull numbers straight from LinkedIn or lemlist’s database, and only pay successful finds.
Mix easily with other channels
Blend WhatsApp step with emails, LinkedIn actions, SMS, and calls in a single, multichannel sequence.
Once set up, lemlist runs all steps on autopilot, adapting them based on lead’s engagement.
Make every message feel personal
Personalization goes beyond {{firstName}}. lemlist auto-adjusts your text for each lead with custom updates, meeting schedules, and more, so every WhatsApp message feels manually written.
And when text isn't enough, send an image attachment or record a personal voice note, straight from your inbox.
Stay safe as you scale
Sending relevant messages to the right people keeps recipients from reporting you, which is what protects your account.
On top of that, lemlist automatically warms up your account in the background, so WhatsApp doesn’t get suspicious about your sending volume.
Track conversations from one place
Manage all engagement with a lead across email, LinkedIn, calls, SMS, and WhatsApp within a single chat.
Stay on top of every conversation without switching tabs or losing track.
WhatsApp is less saturated, it’s the future. We’re all going to end up there.
Julien Guy
B2B Prospecting & Sales at Storytodoc
Ready, set, WhatsApp.
How top sales teams use WhatsApp to close deals faster
PLAYBOOK
Ready-to-send WhatsApp prospecting message templates
TEMPLATES
Frequently Asked Questions
Why personal WhatsApp number instead of professional?
Personal numbers give you more flexibility: you can start sending right away without waiting for template approvals or going through heavy setup. As long as you respect Meta’s guidelines, like messaging only relevant contacts with relevant content, you can scale your outreach in a way that feels less rigid than with business accounts.
How do I add WhatsApp steps to my campaigns?
When building a sequence, you can add a WhatsApp step, just like an email, LinkedIn, or call. It’s available on the Multichannel Expert and Enterprise plans, once the WhatsApp add-on is activated.
What happens if I want to handle WhatsApp manually?
Every WhatsApp step can be set as a manual task instead of being sent automatically. This gives reps flexibility when a more personal, case-by-case touch is needed.
Can I see WhatsApp stats in my campaign reports?
Yes, WhatsApp performance metrics (messages sent, replies, and engagement) are included in campaign analytics and lead scoring. You’ll see the impact of WhatsApp next to email and LinkedIn steps.
How to reduce chances of getting banned?
Every WhatsApp add-on includes automatic warm-up. lemlist slowly increases your daily send volume and monitors account health to keep you safe from WhatsApp limits. At the same time, it’s on you to only contact relevant leads with relevant message - smart sending is what truly protects your account long term.
Does WhatsApp sync with my CRM?
Yes, conversations and activities are synced back to your CRM, allowing your team to view the full timeline of outreach. This keeps WhatsApp fully integrated into your workflow without extra tools.
How much does WhatsApp cost in lemlist?
WhatsApp is available as a $20 add-on per seat, per month. It’s not included in the free trial, but can be activated by the team admin on Multichannel Expert or Enterprise plans. Seats can be added at any time from the Billing or Sender settings.