How Much Do Leads Cost in lemlist? Credits & Pricing Guide (2026)
How Much Do Leads Cost in lemlist? Credits & Pricing Guide (2026)
July 15, 2026
6 min read
The "perfect lead" is the first ingredient for a successful outbound campaign.
With lemlist, you can find verified email addresses, phone numbers, enrich existing contacts, personalize outreach with AI, and even make calls, all from one platform.
But how much does it actually cost?
The answer depends on the type of data or feature you use and whether your plan includes free monthly credits.
Let's break lemlist pricing down.
| Free Trial | Multichannel | Enterprise | Additional credits | ||
|---|---|---|---|---|---|
| Free credits included | 200 | Not include | 400 credits/user/mo | 400+ credits/user/mo | $0.01 per credit |
| Lead enrichment | ✓ | ✓ | ✓ | ✓ | Pay as you go |
| AI features | ✓ | ✓ | ✓ | ✓ | Pay as you go |
| Calling & SMS | Limited | Not included | Included | Included | Pay as you go |
In this article, you'll learn:
- Which plans include free credits
- What lemlist credits are
- Every action that consumes credits
- How much emails, phone numbers, AI, SMS, and calling cost
- When you need to buy additional credits
How lemlist credits work
Credits are lemlist's usage-based currency.
Instead of paying separately for each enrichment provider or AI feature, you simply spend credits whenever lemlist successfully takes action.
Each credit is worth $0.01.
You're only charged when lemlist successfully returns a result. For example:
- If a verified email is found, credits are deducted.
- If no verified email exists, you aren't charged.
- If no phone number is found, no credits are consumed.
This means your costs are directly tied to successful enrichments instead of unsuccessful searches.
Your entire workspace shares one credit balance, and only Admins can purchase additional credits.
Which plans include free monthly credits?
All lemlist plans support lead enrichment, but not every plan includes free monthly credits.
| Plan | Free credits included |
|---|---|
| Free Trial | 200 one-time credits |
| No included credits | |
| Multichannel | 400 credits per user/month |
| Enterprise | 400+ one-time credits for new customers* |
* Existing Enterprise customers keep the credit allocation that was included when they originally subscribed.
If your plan doesn't include credits, or you simply need more, you can purchase additional credits at any time for $0.01 per credit.
Email plan cost breakdown
The Email plan is designed for teams focused exclusively on cold email.
Unlike the legacy Email Pro plan, it gives you access to lemlist's lead generation and enrichment tools.
However, it doesn't include free monthly credits. Instead, you purchase credits separately based on your usage.
The Email plan includes:
- Unlimited users
- Unlimited sending addresses
- Unlimited contacts
- Built-in email warmup
- AI personalization
- Email Finder & Verifier
- Lead enrichment tools
- Pay-as-you-go credits
Pricing is based on your team's monthly email sending volume rather than the number of users.
| Monthly email volume | Monthly price |
|---|---|
| 50,000 emails | $69 |
| 100,000 emails | $89 |
| 200,000 emails | $159 |
| 500,000 emails | $359 |
| 1,000,000 emails | $659 |
| Custom volume | Contact Sales |
Quarterly billing saves 10%, while yearly billing saves 20%.
Multichannel plan cost breakdown
The Multichannel plan is built for teams combining email, LinkedIn, and calling into a single outbound workflow.
Everything included in the Email plan, plus:
- LinkedIn automation
- In-app calling
- Inbox rotation
- AI personalization
- Centralized multichannel inbox
- 450M+ lead database
- 400 free credits per user every month
- 400 calling minutes per user/month
- WhatsApp add-on
Pricing: Starting from $87 per user/month
A 14-day free trial is available for new customers.
Enterprise plan cost breakdown
The Enterprise plan is built for larger organizations that need additional security, support, and customization.
Everything included in Multichannel, plus:
- Dedicated Customer Success Manager
- Priority support
- SSO & SAML
- Unlimited guest seats
- Annual billing
- Minimum 5 seats
- 800 calling minutes per user/month
Enterprise pricing is customized based on your team's needs.
What can you spend lemlist credits on?
Credits power lead generation, communication, AI features, and Signal Agents throughout lemlist.
Lead enrichment & data
Use credits to discover and enrich contact information.
| Action | Credit cost | Price |
|---|---|---|
| Email Finder & Verifier | 5 credits | $0.05 |
| LinkedIn Enrichment | 1 credit | $0.01 |
| Email Verification | 1 credit | $0.01 |
| Phone Number Finder | 20 credits | $0.20 |
Email Finder & Verifier
Find and verify business email addresses using lemlist's waterfall enrichment engine, which searches across 15+ data providers.
- 5 credits per verified email
- Charged only when a deliverable or risky email is found
- No charge if no email can be found
LinkedIn Enrichment
Find LinkedIn profile URLs and enrich contacts with profile information.
- 1 credit per lead
Email Verification
Verify existing email addresses before launching campaigns.
- 1 credit per verification
Phone Number Finder
Find business phone numbers with lemlist:
- 20 credits per successful phone number
- Charged only when a valid number is found
Communication
Credits also power communication features inside lemlist.
| Action | Credit cost |
|---|---|
| Phone calling | 4–32 credits per billed minute |
| SMS | 6 credits per SMS |
In-app Calling
Call prospects directly from lemlist:
Basic routes cost 4 credits per billed minute, while Premium routes can cost up to 32 credits per billed minute, depending on the destination. The exact rate is always displayed before placing a call.
SMS
Send SMS from campaigns or directly from the Inbox.
Each message costs:
- 6 credits per SMS
SMS sending is automatically paused if your workspace doesn't have enough available credits.
AI variables
Credits also power several AI workflows inside lemlist.
| Action | Credit cost |
|---|---|
| AI Variables Generation | 1 credit |
Generate:
- AI-powered personalization
- Custom variables
- Job title cleanup
- Lead segmentation
Each successful generation costs 1 credit.
If you connect your own OpenAI API key, AI Variables use your OpenAI credits instead of lemlist credits.
Signal Agents
Signal Agents use credits based on the type of buying signal being monitored.
| Signal | Credit cost |
|---|---|
| Website visitors | 20 credits per identified company |
| LinkedIn People, Company & Keywords | 50 credits per result |
| Custom Signals | 50 credits per monitored account/month |
| Hiring, Job Changes, Promotions, Funding, Technology Changes, Competitor Connections, M&A | 100 credits per successful signal |
| External signals via API | 1 credit per signal |
Most Signal Agents are billed only when a signal is successfully identified.
Buying additional credits
If your included credits run out—or your plan doesn't include free credits—you can purchase additional credits at any time.
Additional credits cost:
1 credit = $0.01
Only workspace Admins can purchase credits.
Purchased credits are added immediately and can be bought directly from the Credits panel inside lemlist.
Free credits vs. purchased credits
It's important to understand the difference between free and purchased credits.
| Free credits | Purchased credits |
|---|---|
| Included with eligible plans | Purchased separately |
| Reset every billing cycle | Roll over until used |
| Unused credits don't carry over | Never expires while your account exists |
| Used before purchasing credits | Used only after free credits are exhausted |
Purchased credits remain available even if you cancel your subscription and later reactivate your account.
Final remarks
lemlist credits make it easy to pay only for the data and features you actually use.
Every successful enrichment, verification, AI generation, or communication action has a transparent credit cost, while unsuccessful lookups are free.
Current pricing starts at:
| Action | Cost |
|---|---|
| Verified email | $0.05 |
| LinkedIn enrichment | $0.01 |
| Email verification | $0.01 |
| Phone number | $0.20 |
| AI Variables | $0.01 |
| SMS | $0.06 |
| Phone calling | From $0.04 per billed minute |
If you expect to enrich large prospect lists, it's a good idea to estimate your credit usage before launching. And if you use AI Variables frequently, connecting your own OpenAI API key can help reduce your lemlist credit consumption.
Check out the lemlist pricing page for a detailed breakdown of included features.